Resources+For+Write+Content

** __ CUFWRT301A: Write content for a range of media __ ** ** __Resources __ **  1. Introduction to Writing Techniques: Web Copy. [] [] [] 2. Differences between writing for print and web. [] [] 3. Headings and subheadings/chunking content/proofreading. [] [] [] <span style="color: #000081; font-family: 'Times New Roman','serif'; font-size: 12pt;">[] <span style="color: #000081; font-family: 'Times New Roman','serif'; font-size: 12pt;">[] <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 12pt;">4. How to Write a Synopsis. <span style="color: #000081; font-family: 'Times New Roman','serif'; font-size: 12pt;">[] <span style="color: #000081; font-family: 'Times New Roman','serif'; font-size: 12pt;">[] <span style="color: #000081; font-family: 'Times New Roman','serif'; font-size: 12pt;">[] / <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 12pt;">5. Drafting and editing. <span style="color: #000081; font-family: 'Times New Roman','serif'; font-size: 12pt;">[] <span style="color: #000081; font-family: 'Times New Roman','serif'; font-size: 12pt;">[] <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 12pt;">6. Script Writing for Narratives. <span style="color: #000081; font-family: 'Times New Roman','serif'; font-size: 12pt;">[] <span style="color: #000081; font-family: 'Times New Roman','serif'; font-size: 12pt;">[] <span style="color: #000081; font-family: 'Times New Roman','serif'; font-size: 12pt;">[] <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 12pt;">7. Accessibility and usability testing. <span style="color: #000081; font-family: 'Times New Roman','serif'; font-size: 12pt;">[] <span style="color: #000081; font-family: 'Times New Roman','serif'; font-size: 12pt;">[] <span style="color: #000081; font-family: 'Times New Roman','serif'; font-size: 12pt;">[] <span style="color: #000081; font-family: 'Times New Roman','serif'; font-size: 12pt;">[] <span style="color: #000081; font-family: 'Times New Roman','serif'; font-size: 12pt;">[] <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 12pt;">8. How to Write a Synopsis. <span style="color: #000081; font-family: 'Times New Roman','serif'; font-size: 12pt;">[] <span style="color: #000081; font-family: 'Times New Roman','serif'; font-size: 12pt;">[] <span style="color: #000081; font-family: 'Times New Roman','serif'; font-size: 12pt;">[] <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 12pt;">9. Drafting and editing. <span style="color: #000081; font-family: 'Times New Roman','serif'; font-size: 12pt;">[] <span style="color: #000081; font-family: 'Times New Roman','serif'; font-size: 12pt;">[] <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 12pt;">10. Script Writing for Narratives. <span style="color: #000081; font-family: 'Times New Roman','serif'; font-size: 12pt;">[] <span style="color: #000081; font-family: 'Times New Roman','serif'; font-size: 12pt;">[] <span style="color: #000081; font-family: 'Times New Roman','serif'; font-size: 12pt;">[] <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 12pt;">11. Accessibility and usability testing. <span style="color: #000081; font-family: 'Times New Roman','serif'; font-size: 12pt;">[] <span style="color: #000081; font-family: 'Times New Roman','serif'; font-size: 12pt;">[] <span style="color: #000081; font-family: 'Times New Roman','serif'; font-size: 12pt;">[] <span style="color: #000081; font-family: 'Times New Roman','serif'; font-size: 12pt;">[] <span style="color: #000081; font-family: 'Times New Roman','serif'; font-size: 12pt;">[] <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 12pt;">. ** __<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Sample Exam Questions __ ** <span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">Here are some sample questions you might like to discuss. 1. The first step in writing copy for a site is to A decide on text colours B write all the page titles C Identify target user groups D work out how much space there is on each page

2. In the 'inverted pyramid' style of writing A the conclusion appears at the end of a text B the conclusion appears in the middle of a text C the conclusion appears separately from the text D the conclusion appears at the beginning of the text.

3. Which writing style is most appropriate for a technical product description on the web? A passive B active C narrative D opinion

4. Which of the following should be avoided when writing content for global web sites? A clichés B repetition C short points D factual reporting

5. The following advice is provided in a guide to writing for the web: ‘Make the word count for the online version of a given topic about half the word count used when writing for print’ Explain why it is important to reduce the number of words used when writing for a web site.

6. a. What is meant by ‘a distinct target audience’?

b. Describe two ways you would tailor content to this audience.

7. Describe two attributes of good advertising copy. <span style="font-family: 'Arial','sans-serif'; font-size: 10pt;"> <span style="font-family: 'Arial','sans-serif'; font-size: 10pt;"> <span style="font-family: 'Arial','sans-serif'; font-size: 10pt;"> <span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">Answers <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">