typography


 * Typographical design elements may include; **
 * alignment
 * font and typefaces
 * kerning
 * create a more pleasing look to the text
 * most word processors do not allow kerning adjustments
 * it's the space between characters
 * leading
 * refers to the amount of space between lines of type
 * the font used - some fonts require more line spacing than others to keep their ascenders and descenders from touching
 * the line length - longer lines require more leading for easier reading
 * the type size - the larger the type size, the more line spacing is required
 * point and size
 * serif or sans serif
 * tracking
 * it's the space between words
 * its main purpose is to make type fit a requires space without altering the type size or line spacing
 * tracking can be negative
 * making the words closer together
 * tracking can be positive
 * making the words farther apart