How+users+read+on+the+web


 * How users read on the web **

People rarely read web pages word by word, but rather instead they scan the page. In research on how people read websites it was found that 79 percent of tested users always scanned any new page they came across; only 16 percent read word-by-word.

As a result websites have begun to employ scannable text by using: → Keywords → Meaningful subheadings → Bulleted lists → One key idea per paragraph → Half the word count → Inverted pyramid style writing

It was found that credibility is important for web users, especially as sometimes it is unclear who is behind the information on the page.