Industry+knowledge

Industry knowledge is a knowledge requirement in almost every Unit of Competence.

Job roles in Interactive Digital Media

Art Director
Art directors oversee the artistic design of advertisements and print materials, as well as the filming of television commercials. They are the decision makers who are responsible for the quality of the finished product. The art director chooses a photographer, an illustrator, models, and any props necessary for an ad. If a print ad comes back from the printer with an imperfection, the art director is responsible for retouching it.

Video and film editor
· Cut shot sequences to different angles at specific points in scenes, making each individual cut as fluid and seamless as possible. · Study scripts to become familiar with production concepts and requirements. · *Edit films and videotapes to insert music, dialogue, and sound effects, to arrange films into sequences, and to correct errors, using editing equipment. · Select and combine the most effective shots of each scene in order to form a logical and smoothly running story. · Mark frames where a particular shot or piece of sound is to begin or end.Determine the specific audio and visual effects and music necessary to complete films. · Verify key numbers and time codes on materials. · Organize and string together raw footage into a continuous whole according to scripts and/or the instructions of directors and producers. · Review assembled films or edited videotapes on screens or monitors in order to determine if corrections are necessary. · Program computerized graphic effects. · Review footage sequence by sequence in order to become familiar with it before assembling it into a final product. · Set up and operate computer editing systems, electronic titling systems, video switching equipment, and digital video effects units in order to produce a final product. · Record needed sounds, or obtain them from sound effects libraries. · Confer with producers and directors concerning layout or editing approaches needed to increase dramatic or entertainment value of productions. <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· Manipulate plot, score, sound, and graphics to make the parts into a continuous whole, working closely with people in audio, visual, music, optical and/or special effects departments. <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· Supervise and coordinate activities of workers engaged in film editing, assembling, and recording activities. <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· Trim film segments to specified lengths, and reassemble segments in sequences that present stories with maximum effect. <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· Develop post-production models for films. <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· Piece sounds together to develop film soundtracks. <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· Conduct film screenings for directors and members of production staffs. <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· Collaborate with music editors to select appropriate passages of music and develop production scores. <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· Discuss the sound requirements of pictures with sound effects editors. <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· Estimate how long audiences watching comedies will laugh at each gag line or situation, in order to space scenes appropriately

Producer
<span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">Producers are the main players in the television, film and video industries. The initial idea for a project often comes from a producer, who will oversee each project from conception to completion and may also be involved in the marketing and distribution processes. A producer or executive producer is required to report directly to the client. <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">* Producers work closely with directors and the other production staff on the shoot. Increasingly, they need to have directing skills themselves as it is likely that the producer will also be the director and take care of all project operations. Producers arrange funding for each project and are responsible for keeping the production within the allocated budget. <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">* Creative input and the level of decision making varies, as this is dependent on the client and the brief.

<span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">Producers are responsible for facilitating a project from beginning to end. They are involved in every stage of the television programme, film or video, overseeing the project from start to finish, both in the studio and on location. <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· Essentially team leaders, they are supported by production assistants, coordinators and managers, depending on the size of the project. <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· raising funding; <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· reading, researching and assessing ideas and finished scripts; <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· commissioning writers or securing the rights to novels, plays or screenplays; <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· building and developing a network of contacts; <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· liaising and discussing projects with financial backers - projects vary from a small, corporate video costing £500 to a Hollywood feature film at more than £100million; <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· using computer software packages for screenwriting, budgeting and scheduling; <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· hiring key staff, including a director and a crew to shoot films or videos; <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· controlling the budget and allocating resources; <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· pulling together all the strands of creative and practical talent involved in the project to create a team; <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· maintaining contemporary technical skills; <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· organising shooting schedules - dependent on the type of producer and availability of support staff; <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· troubleshooting; <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· supervising the progress of the project from production to post production; <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· holding regular meetings with the director to discuss characters and scenes; <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· acting as a sounding board for the director; <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· bringing the finished production in on budget. <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· In theory, the producer deals with all the practical and political aspects of keeping a project running smoothly, so that the director and the rest of the team can concentrate on the creative angles
 * <span style="color: #000000; font-family: Arial,Helvetica,sans-serif; font-size: 11pt;">Typical work activities **

Multimedia Programmer
<span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">A multimedia programmer gives a multimedia product its functionality by writing computer programs or creating websites that draw together multimedia features, such as text, sound, graphics, digital photography, 2D/3D modelling, animation and video, according to a designer's specification. Multimedia products work on particular 'platforms', predominantly the internet, as well as interactive television, information kiosks, DVDs, CD-roms, computer games consoles and mobile phones. <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· Programmers may come from a design or computing background, but the role demands a combination of both creative and technical skills. <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· The term multimedia is used interchangeably with other terms such as new media, interactive media, digital media, and online/internet services.

**<span style="color: #000000; font-family: Arial,Helvetica,sans-serif; font-size: 110%;">Typical work activities ** <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· Programmers are involved at different stages of the system life cycle: initial analysis, implementation, integration, testing, debugging and support. <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· A programmer's role includes the following: <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· working with the designer and other creative specialists to understand the design concept and advising on how it can be implemented technically within constraints; <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· sorting out operational logic and business rules that are necessary for the feature to be reproduced correctly according to the designer’s specification; <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· writing efficient computer code or script to make the various features work, ensuring that sound, graphics, animations and timings function as intended and make good use of processing and data storage capacity; <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· creating and linking databases to the user interface so that information can be retrieved, stored and processed interactively via the application; <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· writing HTML or similar input and using authoring packages where appropriate to create content and effects; <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· running tests of the application to identify bugs which need to be rectified; <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· solving the problems by re-writing the code or adding new code which works around the problem; <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· providing technical support to an application once it is running and making further adaptations, patches or rewrites to the code; <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">· researching and keeping abreast of emerging technologies in order to be able to deliver the most up-to-date solutions. This may mean learning new programming languages or technologies

<span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">The programmer works in a team with the designer and other specialists, such as animators, video producers and 3D modellers, who create the multimedia features. Because of the size and complexity of some applications, there may be several programmers working on one or more aspects of the application. In smaller projects, the programmer may take on other roles, such as design and animation, depending on their expertise.

<span style="direction: ltr; display: block; margin-bottom: 0pt; margin-left: 0.46in; margin-top: 2.64pt; text-align: left; text-indent: -0.42in; unicode-bidi: embed;">